Featured image for Something Wicked this way Comes with Mayfield Gin

Something Wicked this way Comes with Mayfield Gin

by Theresa Christine Johnson on 10/18/2017 | 1 Minute Read

Editorial photograph

Twisted and spooky, this design for Mayfield Gin may just send shivers down your spine. Drawing on local legend, Stranger & Stranger created this design for their Sussex Hop Gin. The illustration not only tells a story, but its style speaks to the history of the region and the brand. A classic serif font further emphasizes its roots.

“Sussex, England. Local legend has it that the devil visited a local blacksmith for a chalice but the cunning smith used his tongs to drag the devil outside by it’s nostrils. This Single Farm Gin was sold out within weeks proving that the devil is certainly in the detail.”

Editorial photograph

Designed by: Stranger & Stranger

Client: Emporia

Country: Global