Brand design agency Design Bridge is delighted to share details of their latest work re-invigorating a true Fortnum & Mason classic: bold, vibrant new packaging for Fortnum’s range of Florentine biscuits. The range has been completely revamped by the retailer to include six exciting new flavours – including pistachio and pomegranate, and orange, lemon and pinenut – calling for packaging as distinctive as the new-look Florentines themselves.
Chloe Templeman, Creative Director at Design Bridge commented: “Florentines are a biscuit of two contrasting halves: a crunchy, buttery, nutty base and a silky smooth chocolate topping. Our designs are directly inspired by this satisfying clash of textures and also the vivid new colours Fortnum’s has introduced to the range, like bright yellow chocolate topping for the delicious rum, raisin and custard variety.”
Taking inspiration from the circular biscuit itself, each of the six packaging designs are a perfect combination of patterns and shapes inspired by the ingredients, such as raisins, pine nuts and pomegranate, mixed with swirls, waves, zig-zags and geometric forms. The colour palette is bold and full of contrasts too, and again expresses the unique personality of each Florentine and the new vibrancy of the new range as a whole.
