A checklist for start-ups of all sizes considering packaging their product. By: Evelio Mattos
Ready to launch a start-up? Learn why to consider your packaging earlier, and collaborate with experts to cross the finish line on time. Start-ups must consider every investment’s impact on your launch date as well as your finances both short term and long. The earlier you consider packaging, the more time you’ll have for R&D (research and development), and to revise, learn from failed tests, and redirect goals—all of which are par for the course with every start-up. Here are 5 considerations to make when defining your start-up packaging budget.
Machine-made packaging is produced 100% on high speed equipment that will yield predetermined default structures. This may be the least customizable packaging, but it may also be the most cost effective to get you started. Today there are many automated machines able to produce beautiful bags, folding boxes, semi-rigid boxes, in either 1- or 2-piece constructions. By using default or pre-existing box designs you save on the high costs of tooling, and may be able to reduce your initial MOQ (minimum order quantities).
