The core mission of Brandless is to offer unrivaled quality products without BrandTax™ – the hidden costs that come with buying a national brand. Brandless is reframing the outdated CPG market and starting a movement that ushers in a new wave of consumer-activist culture and transparency: better-for-you products at the fairest price from a group of people that do good by doing well.
JUST WHAT MATTERS
Filling households with the products used most, Brandless™ offers a curated assortment of everyday essentials at the highest quality and fairest price. At launch, the selection will consist of over 200 products including food, beauty, personal care and housewares. Brandless knows that values are important and that people look for better-for-you products in every aspect of their lives. So the company focuses on “just what matters.” That begins with offering products that match people’s values, preferences, and at times requirements —from non-GMO, sometimes organic, fair trade, and kosher, to gluten free, no added sugar, and more.
To determine which products make it into the assortment, Brandless rigorously vets, tastes, and samples hundreds of formulations for deliciousness, safety, quality, and pure goodness. From there, they partner with their suppliers to create packaging that makes sense, limits waste, and distills the values and ingredients people care about most. Brandless aims to keep it simple, so hopefully everyone can easily find Just What Matters™ to them.
