The renaissance of cocktail culture has driven demand for intriguing and complex spirits. And the strident re-emergence of whiskey has taken the brown-spirits category to new heights. Add growing consumer interest in the local and artisanal to the mix, garnish the lot with a wedge of lemon, and the craft spirits market is one to toast to.
Read Part 1 of this guide to learn more about the brand platform and making a name.
Now comes the part that probably first came to mind when you heard the term “branding”: what your brand looks like.
