Ashes & Diamonds is a new Napa winery, and its label was designed by Grammy-nominated graphic designer Brian Roettinger (best known for having designed Jay Z’s “Magna Carta Holy Grail” album cover).
A love letter to Napa Valley, Ashes & Diamonds is a tribute to the California wine country as it was when it took the world stage in the 1960s; a convergence of modern packaging and old-school flavors. Roettinger, who has also worked with St. Vincent, Liars, Childish Gambino, and Florence and the Machine, and the A&D team (led by proprietor Kashy Khaledi—a former music executive—and award-winning winemakers) wanted to uniquely differentiate designs by creating one for wine blends (modern scrambled letters) and another for single vineyard bottles (minimalistic “black box” label).
Designed By: Brian Roettinger
